Wayfinding design combines signage design and mapping, symbols, color, and typography to effectively navigate people through a space. Especially important in built environments, wayfinding design provides the visual cues to help guide people to their destinations.
Working in close collaboration with the key stakeholders and other design disciplines on each project, Signoia is able to translate highly logical information to visitors as a visual navigation system. Our process includes intensive research and exploration of how people move through a space, as well as a rigorous design process to create a comprehensive wayfinding signage system.
Branded Environments is a discipline that encompasses different elements of graphic design, architecture, interior design landscape design, and industrial design. Signoia uses a multidisciplinary approach to communicate branded stories and bring them to life in the built environment. We activate places and create highly organized and efficient navigation solutions. Signoia works in a number of highly specialized practice areas, including environment graphics, spatial story-telling, branded experiences, three-dimensional installations, murals and surface illustrations. Drawing on information we gather from extensive research, stakeholder workshops, and consensus meetings, we are able to give projects deep roots and brings them to life, linking them directly to the communities they serve.