Challenge

Grab has several office spaces across India, because of which the interior design of every space was different from the other. The challenge was to create a spatial experience without changing the interior design and yet ensuring consistency across all locations.

Concept

The Signoia team created a visual language that was consistent with the brand, this visual language was further developed to create an iconography system for all the areas of the office spaces. The same system was used to create a nomenclature system for the meeting rooms, conference rooms, café and break-out spaces. We also identified activities and team-building elements that were used in the breakout spaces. The result was a fun interactive space that was consistent across all locations, a space that encouraged team-building and efficiency amongst internal stakeholders.