Concept

The Signoia team carried out several studies across numerous Sabka Dentist locations in order to identify the problems faced by internal stakeholders as well as the patients. All the findings from these studies were used to develop a 17-touchpoints brand strategy to enhance the retail experience. Every small detail including the kind of music played and the magazines kept in the reception area to the placement of the equipment was designed and planned. All the communication within the retail space was developed keeping into consideration the mindset of the target audience. We used materials, finishes and textures that were soothing to ensure a calm and memorable brand experience. We worked alongside the client team to execute two pilot locations. After the successful execution of these locations, the designs were further fine-tuned to ensure pan-India execution.